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Pricing guide
Electronic shelf label cost in Pakistan
"How much does an electronic shelf label cost?" is a fair question with no single answer — the same way "how much does a shop fit-out cost" has no single answer. A 1.54″ pharmacy tag and an 11.6″ full-colour end-cap sign are not the same product. What follows is every real cost driver, explained plainly, so a quote makes sense when you get one.
What actually drives the cost
Tag size
Sizes run from a 1.54″ micro label for small counters up to an 11.6″ end-cap display. Larger e-paper screens cost more per unit than smaller ones — pick size by shelf, not by habit.
Colour
Black/white is the cheapest tier. Adding red (BWR) or red+yellow (BWRY) costs more per tag; full-colour e-paper signage is the most expensive tier, usually reserved for large promotional boards.
Quantity / facings
Cost is driven by how many shelf facings you're tagging, not how many products you sell — a product with three facings needs three tags. Per-unit pricing typically improves at higher volumes.
Cold-chain / waterproof variants
IP67/IPX7 waterproof faces and low-temperature variants rated down to −25°C cost more than standard indoor tags — needed for freezers, chillers and wash-down areas, not the dry-goods aisle.
Gateway count
Tags talk to a mains-powered gateway over Bluetooth; one gateway typically covers a wide area, so most stores need very few. Gateway count depends on store footprint and layout, not tag count.
Software / platform
The Vitrine cloud platform — templates, scheduling, multi-branch roles, monitoring — is part of the system, not a bolt-on. How it's licensed depends on branch count and how you want pricing managed centrally vs per store.
Total cost of ownership, conceptually
Without inventing numbers we don't have, here's the shape of the comparison that matters. Paper price tags have close to no upfront cost, but every price change costs labour and consumables, and that cost repeats for as long as the store operates and prices move. ESL flips that: a real upfront cost per tag and per gateway, followed by a running cost that's mostly just battery replacement every few years and the platform subscription. Which one is cheaper over time depends entirely on how many facings you have and how often you reprice — a store that reprices weekly across a large range crosses over to ESL being cheaper much sooner than a store that changes prices twice a year. There's no shortcut around knowing your own numbers here, which is exactly what a quote is for.
Why we don't publish a price list
A single published number would either be wrong for most stores or so padded with assumptions it wouldn't mean anything — a supermarket chain repricing daily across ten branches and a single boutique with fifty facings need completely different systems. We'd rather ask a few questions about your store and come back with a real number for a real pilot than publish a figure that doesn't apply to you.
Tell us your store size — we'll tell you the real number.
A quote takes a short conversation about branches, shelf facings, and what environments you need to cover. No obligation, no guesswork.
Get a quote for your storeWant the wider argument for switching in the first place? Read electronic shelf labels vs paper price tags for the labour, waste and compliance case.